Posts tagged mad alchemy

One of the annual traditions of Cyclocross Magazine is reflecting back on a year filled with reviewing products and award those that struck us as …

by Molly Hurford When cyclocrossers think of the brand Mad Alchemy, they automatically think of embrocation. After all, embrocation to cyclocross is what … well, …

Last year, Mad Alchemy presented the PRO Signature Line, embrocations inspired by the professional cyclocross racers that use their products. In 2011, Mad Alchemy decided to take a slightly different approach by brewing limited edition embrocation blends inspired by some of, Mad Alchemy founder, Pete Smith’s favorite races. CrossVegas was high on the list.

Tim Johnson, Jeremy Powers, Molly Cameron and others all contributed their expertise to Mad Alchemy’s new line of natural skin care products specifically crafted for …

Peter Smith of Mad Alchemy Embrocation loves to embrocate. His daily routine is “wake, shower, dress, coffee, embrocate, commute.” In fact, for Smith, embrocation is …