With the absence of major bike shows in the past 12 months, the bike industry has become creative with the introduction of new products. Without shows and media launches, brands and PR firms have, like many people able to work from home, turned to virtual meetings in an attempt to reach a wider audience.
Cyclocross Magazine recently attended a virtual presentation from Echos Communications, one such PR firm that represents several major outdoor brands. Within the two-day event, we previewed and virtually discussed new products from some familiar brands as well as some companies less familiar to us. It was odd not but able to touch, let alone test, any of the mentioned products, but these are unusual, pandemic times.
Here are some of the items we found to be interesting. We will have hands-on reviews of some of the products shortly. [While companies paid to participate in the event, just as with expos like Sea Otter and Interbike, media received no compensation to attend or cover the products.]
Hit "Next" to scroll through the different products and companies.
Portland Design Works: Flair and Fun
Portland Design Works is a company run and staffed by cycling enthusiasts. The eclectic assortment of accessories fills voids left by other companies and offers a unique style.
PDW Yo! Wraps is a woven bar tape with embroidered design. © Cyclocross Magazine
We thought the ‘Yo PDW Wraps’ themed bar tape adds flair and offers a unique texture. The surface is cloth-like with designs dear to cyclists ‘embroidered’ in. Pizza, coffee, donuts, and beer are the available themes.
PDW HotTake is for your cup or bottle. Holds securely and upright. © Cyclocross Magazine
Portland Design Works built its reputation on beautifully made fender sets, but also has a plethora of unique bottle and cup cages, racks, bags, lights and accessories.
PDW’s King of Ding brass bell comes in this “Coming in Hot” special edition. © Cyclocross Magazine
We’ll have a handlebar’s worth of accessories to review in a short time.
PDW HotTake is for your cup or bottle. Holds securely and upright. © Cyclocross Magazine
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