The Women’s Standard is a new made-in-America full-zip jersey. Speced, patterned and protoyped by women, the Women’s Standard offers a tailored and smart-yet-comfortable fit built in our very own, very proven StandardWool™.
A blend of merino wool and nylon, StandardWool™ is breathable, comfortable and naturally anti-microbrial as well as abrasion resistant and shape-retaining. Finally, a psychologically, emotionally and physically superior jersey made right on every level.
In early 2012 we had a fit and concept summit with 12 local cyclists (all of them women) to determine what they liked—made in USA, versatility, durability. What they didn’t like—tight fitting necks and shoulders, loose cuffs, high pockets and short hems. And what they needed—material comfort & performance, something full-featured, something smart, something sophisticated.
After initial illustrations and first round specs we started working with a local pattern maker (a woman) with over 30 years experience designing technical apparel to begin the prototype process. We worked with Barb Howe, former US National Champion ’crpss racer, for fit and for real-time, real-world R&D in the mountains outside San Francisco. After several iterations and countless tweaks we started production on the first run Women’s Standard Jerseys in a local, woman-owned factory in the Bay Area.
We stand behind our products with a 90-day no-hassle return policy. Our jerseys are made locally using the finest materials available, and we’re proud to continue the legacy of building technical apparel in Northern California.
