Asheville’s Industry Nine is known for its high-end wheels that often have a good amount of color to them thanks to the company’s color customization program.
![Industry Nine has made a name for itself with a variety of colors and hub options. 2018 Interbike. © Eric Takayama / Cyclocross Magazine](https://www.cxmagazine.com/wp-content/uploads/2018/09/industry-nine-tra-2018-interbike-IMG_7336-cxmagazine-et-ed-1280x854.jpg)
Industry Nine has made a name for itself with a variety of colors and hub options. 2018 Interbike. © Eric Takayama / Cyclocross Magazine
At Interbike, Industry Nine showed off wheelsets built with its Torch Road Alloy (TRA) platform. The TRA is a marriage between Industry Nine’s mountain and road disc wheelsets aimed at cyclocross and gravel.
The TRA build has straight-pull aluminum spokes that thread into Industry Nine’s Torch hub shell and a square internal nipple at the rim. A standard 14g wrench flat outside the rim keeps service simple. The company claims the TRA system offers reduced weight, lower spoke tensions and greater reliability and serviceability.
![TRA hubs are designed for straight-pull spokes that thread into the hub. 2018 Interbike. © Eric Takayama / Cyclocross Magazine](https://www.cxmagazine.com/wp-content/uploads/2018/09/industry-nine-tra-2018-interbike-IMG_7334-cxmagazine-et.jpg)
TRA hubs are designed for straight-pull spokes that thread into the hub. 2018 Interbike. © Eric Takayama / Cyclocross Magazine
Industry Nine offers the TRA platform for three rims: the Pillar Carbon ULCX, Ultralite 235 CX alloy and AR25 alloy rims for 700c and 650b wheelsets.
![AR25 TRA on the left, Ultralight 235 CX TRA on the right. 2018 Interbike. © Eric Takayama / Cyclocross Magazine](https://www.cxmagazine.com/wp-content/uploads/2018/09/industry-nine-tra-2018-interbike-IMG_7318-cxmagazine-et-1280x824.jpg)
AR25 TRA on the left, Ultralight 235 CX TRA on the right. 2018 Interbike. © Eric Takayama / Cyclocross Magazine
Industry Nine ships its wheelsets with its “clog-free” valve stems and tubeless rim tape installed.
![Industry Nine's tubeless valve is designed to prevent clogging. 2018 Interbike. © Eric Takayama / Cyclocross Magazine](https://www.cxmagazine.com/wp-content/uploads/2018/09/industry-nine-tra-2018-interbike-IMG_7326-cxmagazine-et.jpg)
Industry Nine’s tubeless valve is designed to prevent clogging. 2018 Interbike. © Eric Takayama / Cyclocross Magazine
The deal maker on Industry Nine wheels for some might be its color customization program. The base level is all black, Level 1 accents up to eight spokes per wheel in one color, Level 2 colors the hub in a single color and Level 3 has no color restrictions to let your imagination run wild.
![The Level 3 "No Color Restrictions, Unlimited Customizations" TRA wheel on display. 2018 Interbike. © Eric Takayama / Cyclocross Magazine](https://www.cxmagazine.com/wp-content/uploads/2018/09/industry-nine-tra-2018-interbike-IMG_7341-cxmagazine-et.jpg)
The Level 3 “No Color Restrictions, Unlimited Customizations” TRA wheel on display. 2018 Interbike. © Eric Takayama / Cyclocross Magazine
The new TRA wheelsets for cyclocross and gravel are now available.
More info: industrynine.com