Zdenek Stybar's World Champion Ridley X-Night © Jared Roy
Cyclocross Magazine is checking out the handmade fun at NAMBS this weekend, and we should have highlights up later today. But last weekend Cyclocross Magazine pit crew member Jared Roy also attended this year’s Frostbike at Quality Bicycle Products (QBP)in Bloomington, MN from February 19-February 21. If you follow us on Twitter, you may have seen some of the coverage, but we’re bringing you a few highlights here.
Frostbike is a trade show/open house held for QBP’s customers. QBP serves more than 5,000 independent retailers across the country. It is a chance for QBP to meet with its retailers to show new products, how to present brands, as well as attend seminars ranging from “The Women’s Demographic and Its Impact on Cycling,” to “Using Community Involvement to Drive Sales.” Social media was also a big part of Frostbike with a Frostbike Twitter account, a Tweet-up, and a couple seminars on how to leverage social media for your business. You can see all of the tweets coming from Frostbike here http://frostbike.com/conversation.php
While there were many ‘cross products on display, many were products we had already covered at Interbike. For those who didn’t see our live Twitter coverage, here’s part I of the cyclocross highlights:
Salsa is bringing a new made-in-USA (by Lynskey) titanium cyclocross model:
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DT Swiss talks about their new carbon and aluminum cyclocross wheels:
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Ridley and Laser showed off Stybar’s new World Champion gear for this upcoming season, covered of course, in rainbow stripes.
